CCR Q2 audiences (engagement), distribution

THE CIAE BLURB:

Make sure the FULL question appears at the top of each Eval post!!! Its not a bad idea to do as I do below + include all 4, to help you remember the range of Qs you'll need to address.

Creative critical reflection
On completion of the product, candidates must creatively reflect upon their work. Candidates may use any digital format, such as director commentaries, a presentation with voiceover, podcasts or screencasts. Candidates may use a different digital format to explore each of the compulsory questions. The creative critical reflection should be produced and presented individually.
Candidates must explore the following compulsory questions:

1. How does your product use or challenge conventions and how does it represent social groups or issues?
2. How does your product engage with audiences and how would it be distributed as a real media text?
3. How did your production skills develop throughout this project?
4. How did you integrate technologies – software, hardware and online – in this project?

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DB GUIDE POSTS

I've covered the 2 themes (audiences; distribution) in separate posts, but you should answer the Q in this single post.

I've also provided an Eval overview, including an extensive list of creative suggestions. Whatever format/s you use, provide link/embed to whatever source/s inspired your presentation style so examiners can see its not random (assume they won't be familiar with whatever show etc you're reflecting).

Sample scenes

You need to provide clear detail on each sample scene - look at the Eval Qs again ---- which of these will require specific detail like this?

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Give a general intro, then cover each sample scene separately, starting with the earliest.

I/We produced a range of sample scenes before settling on a final cut - testing out ideas and checking for elements that needed tighter/different media language to enable audiences to follow our encoded preferred reading. Each sample scene is detailed below, including information on:

• any focus of that sample scene
• any FX used (differently than before)
• any added media (sound, fonts, images etc)
• evidence of audience feedback
• main points from audience feedback
• our conclusion on what to change for the next sample scene or cut (including any planned new/reshoots + narrative tweaks)

SAMPLE SCENE 1: 1ST SCENE WITH 3 DIFFERENT TITLE STYLES 

I/we wanted to immediately see if the audience was likely to follow our general intended preferred reading - and if not, what was being misinterpreted or simply not understood. Alongside this, I/we tested out 3 distinctive approaches to our titling - incorporating 9 titles (3 in a row with one font/style, then next changed + again). My/our teacher had advised us to be careful in simply assuming audience confusion meant I/we must make changes - I/we had been studying the genre + media language, they hadn't!! - but here's the sample scene together with a summary of audience feedback + our response to it in a single video. A text bullet list follows (then I/we cover the 2nd sample scene...).

JOURNEY: EVOLUTION OF AN IDEA

Every time you have an idea, right from the very start, or tweak and evolve a more detailed idea, record the key details here, using dates within a subheading

When you're finishing up, provide a link to the screenplay but outline (in post or Ppt/Word) your final narrative using the hopefully familiar theories...

An eg of an update:

MY EARLIEST ROUGH IDEAS (Sept 8th)

Nothing specific just yet, but I think I'd like to work within the horror - specifically slasher - (sub-)genre, possibly a chase scene. I really liked Evie's AS production, which features a chase scene, obvious intertextuality with classic horrors, and even a postmodern twist!

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This ties in with the CCR Q3 (and the AO2 assessment criteria). This post will make answering that question much easier...

OUR TARGET AUDIENCE

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To keep the list of posts easily visible I've hidden a detailed response to a query under the read more link
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