Thursday, 26 March 2020

Rough cuts

You need to provide clear detail on each rough cut - look at the Eval Qs again ---- which of these will require specific detail like this?

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Give a general intro, then cover each rough cut separately, starting with the earliest.

I/We produced a range of rough cuts before settling on a final cut - testing out ideas and checking for elements that needed tighter/different media language to enable audiences to follow our encoded preferred reading. Each rough cut is detailed below, including information on:
  • any focus of that rough cut
  • key section/s
  • any FX used (differently than before)
  • any added media (sound, fonts, images etc)
  • evidence of audience feedback
  • main points from audience feedback
  • our conclusion on what to change for the next cut (including any planned new/reshoots + narrative tweaks)

ROUGH CUT 1: MISSING SHOTS, NO MUSIC YET; TESTING THE NARRATIVE 
For this one I/we was/were particularly focused on building on the previous sample scenes and providing a near-complete narrative cut to see if sample viewers could follow the basic preferred reading ... and if not, which particular element/s were attracting contested/oppositional readings (ie, lacked enough exposition to be anchored).

At this stage we were missing a few shots (noted with titles in the cut) and music (we used some placeholder copyrighted music in places).
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